30
YEARS
OF INNOVATIVE ENTREPRENEURSHIP
Welcome to ZICER
At the ZICER Blue Office, we deliver intensive training programs and advisory services tailored to the general public—specifically anyone looking to launch their own business. The doors of our Blue Office are open to all entrepreneurs, artisans, tradespeople, and aspiring business owners.
Starting a business is easier with us!
Director
History
1994 —
The First Technology Park
1998 —
Technology Park Zagreb
2008 —
Patents, Innovation, and Exports
2015 —
The Blue Office
2017 —
A New Location
2018 —
ZICER is Born
We are Zicer

Frane Šesnić
Director
He established Startup Factory, Croatia’s first acceleration program, initiated Global Growth and Tech Transfer, and launched financial instruments for startup grants and investments. He actively works on connecting stakeholders across society to build a thriving startup ecosystem. Through ZICER, he leads the largest startup hub in the region.

Tomislav Budimir
Assistant Director
He graduated from the Faculty of Economics and Business in Zagreb, earning a Master’s degree in Economics. Since graduating, his professional career has been fully focused on corporate finance and accounting.

Vini Vrsalović
Head of Partner Cooperation and Infrastructure
She began her professional career in the financial sector, spending three years in corporate credit risk with a focus on financial statement analysis. Parallel to this, she has maintained a continuous, long-term hands-on presence in the tourism industry.
At ZICER, she manages and executes public procurement processes, including drafting annual procurement plans and launching both small and large-scale tender procedures. She is also responsible for facilitating collaborations with partner institutions and external stakeholders on both a local and international level, alongside managing space expansion, layout development, and facility optimization projects.
She has actively participated in the implementation of several EU projects, most notably the EIT Climate-KIC Accelerator, and is currently involved in preparing and executing active EU initiatives, including AI4HEALTH and DIGITRANS.
She has organized and coordinated numerous hackathons and innovation initiatives, such as Kultura na dlanu, Gradski proračun na dlanu, Sport na volej, the Booksa Hackathon for Writers, the ZICER–HPB Financial Hackathon, and the Cassini Hackathon, alongside a wide array of other hallmark ZICER events.

Tamara Didak
Head of Department: Entrepreneurial Center - ZICER Blue Office

Lidija Zadro
Coordinator for Program and Project Preparation and Implementation
She graduated from the Faculty of Economics and Business at the University of Zagreb. Over her 16-year tenure at the Technology Park and Development Agency (now ZICER), she has managed financial functions, led public procurement, executed entrepreneurial support initiatives, and driven domestic and European projects.

Ana Vlahov
Acceleration Program Coordinator

Željana Barišić
Mentor Network and Education Coordinator
Holding a degree in Political Science, she began her professional path as an expert associate for the City Assembly and its working bodies, while her first independent project focused on the civil sector. She has pursued advanced training in fields such as public relations, soft skills development, and video production to refine her skillset and integrate it seamlessly into daily operations.

Lena Čičak
Counseling and Education Coordinator
After graduating with a degree in Economics, she worked at a freight forwarding company, managing international operations. Additionally, she oversaw human resources and handled day-to-day operational issues. Concurrently, she ran a small family business, navigating all operational cycles from initial setup to eventual closing. She holds a certified state license in freight forwarding. She has worked extensively with exporters, helping them navigate regulatory frameworks to position goods and services across international markets.

Barbara Tursan Mišić
Social Entrepreneurship Coordinator
Since 2022, she has been designing and implementing training tracks, workshops, and educational assets centered around storytelling, communication, and personal growth. As an NLP Master Coach, she engineered proprietary writing and communication frameworks that merge cognitive psychology, authentic communication, and core business strategy.
Barbara holds an MBA in Marketing from the Zagreb School of Economics and Management (ZŠEM) and has advanced training in NLP, coaching, and emotional intelligence.

Ivana Rajković Pavlić
Senior Public Relations Specialist
Ivana graduated with a degree in Tax Law from the Faculty of Law at the University of Zagreb and a degree in Marketing from the Faculty of Economics and Business at the University of Zagreb. She is also a graduate of the London School of Public Relations. She built her marketing expertise within full-service media agencies, planning and executing multichannel campaigns across traditional and digital advertising networks, while driving strategic PR initiatives for corporate clients.

Marina Grgić Eldić
Senior Specialist for Education and Counseling Programs
She first navigated the complexities of EU projects a decade ago while contributing to CARDS and INTERREG initiatives. After earning her law degree, she built a solid foundation in legal affairs working at a law firm. For the past 11 years, she has focused on advising and training SMEs while preparing and executing national and EU-funded projects. Every facet of her career has centered on direct human connection, and client satisfaction remains her driving motivation.

Klementina Roginić
Senior Material and Financial Operations Specialist
She completed professional studies at the Faculty of Economics and Business in Zagreb. Prior to joining ZICER, she spent thirteen years in the private sector refining her expertise in accounting and corporate finance.

Ivo Bralić
Senior Support Programs Specialist
He holds a Master’s degree in Economic Policy and Financial Markets from the University of Split. He acquired his professional experience within a global FMCG corporation and the banking industry, where he managed projects and actively drove financial market product development.

Maja Šparica
Senior IT Specialist
Through years of hands-on experience in the IT sector, she has developed a sharp understanding of technological trends and best practices in visual communications design. She graduated from the Zagreb University of Applied Sciences (TVZ).

Željko Plazina
Senior IT Specialist

Dino Kalac
Senior Infrastructure Support Specialist
He holds a Master’s degree in Public Sector Management, backed by years of hands-on experience in structural and operational projects. He contributes to drafting internal policies, implementing public procurement procedures, and coordinating entrepreneurial ecosystem initiatives.
Dino is also widely known for fostering a positive workspace environment; his approachable nature and sharp sense of humor make daily routines more engaging, boosting overall team spirit within ZICER.

Ivan Galić
Infrastructure Support Specialist
Throughout his career, he has built extensive expertise in sales management, supply procurement, and core business processes. Having held various commercial and operational roles, he honed his organizational skills, coordinated complex corporate workflows, and collaborated closely with clients, partners, and suppliers.
He graduated from the Faculty of Economics and Business at the University of Zagreb, earning a Master’s degree in Economics. Sports have shaped a significant part of his life and continue to hold a special place among his personal interests.

Anita Brajković Skoko
Expert Advisor
Anita serves as an Expert Advisor and Health and Safety Coordinator at ZICER. She is a certified youth career counselor, mentor, and featured lecturer for initiatives like EDUBIZ, ZgAktiv, and ‘A gdje si ti?’ among others.
Over her twenty-five-year tenure at ZICER, she has consulted and trained entrepreneurs and veterans, served as an expert advisor for marketing and educational tracks, and structured corporate educational modules alongside executing domestic and EU-funded initiatives. She has organized 480 seminars and lectures, training over 9,600 participants. She acts as a HAMAG-BICRO mentor for the Student Business Incubator Network project, serves as an e-Business coach, and co-authored the entrepreneurial guidebook *Preparing IT Professionals for Entrepreneurship*.
She formerly directed the Technical Secretariat of the Local Employment Partnership of the City of Zagreb.
Committed to continuous professional development, she followed her degree in Economics by graduating from the London School of Public Relations.

Nikolina Koren
Office Manager
She graduated from the Faculty of Textile Technology in Zagreb, though career opportunities ultimately guided her along a different path. For over 10 years, she has built deep operational expertise in administrative roles, including serving as a call center office manager, overseeing retail branches for a major children’s toy chain, and managing financial administration workflows.

Mateja Gudelj
Senior Expert Associate
Mateja graduated with a degree in Public Administration from the Faculty of Law in Zagreb. Prior to joining ZICER, she handled administrative, regulatory, and corporate finance tasks in the private sector.

Viktorija Sopek
Senior Expert Associate in Finance
Diplomirala je na Ekonomskom fakultetu u Zagrebu, smjer Financije. Tijekom višegodišnjeg staža u međunarodnim tvrtkama u računovodstvenom odjelu stekla je iskustvo i znanje na području financija i računovodstva.

Katarina Ivanac
Senior Expert Associate
She graduated from the University of Dubrovnik with a degree in Tourism Destination Management. She built her professional foundation through 15 years within Croatia Post (Hrvatska pošta), holding positions as a sales representative, coordinator, and product manager. Throughout her career, she refined strong sales, negotiation, presentation, and organizational skills through targeted professional tracks focused on corporate and digital communications.

Ljubica Ćurić
Associate
She has been dedicated to serving ZICER members and visitors daily for ten years, spending the last four specifically supporting aspiring business owners at the ZICER Blue Office.

Vedrana Holjevac
Associate
Throughout her sixteen-year career, she has viewed operations through the precise lens of processed invoices, bank statements, and audit reports. Our program coordination team has seen her path bring her to the ZICER Blue Office, where she continues to acquire new expertise and professional experience.

Ksenija Hudorović
Accounting Associate
Over her multi-year tenure in the private sector, she has built deep expertise in office administration.

Nora Krstić
Associate
She completed her Bachelor’s degree in Economics and Management in English at the Zagreb School of Economics and Management (ZŠEM) and expanded her international experience at the Toulouse Business School in Barcelona. She has built her career path across the public, banking, and consulting sectors.
[zȉcer]
Definition
how is it used?
This is a zicer.